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✧ Agranimo, a smart farming company that offers climate-intelligent products to sustain fresh products. They faced challenges in promoting their products and gaining customer trust, so they decided to rebrand.

Here are the implementations I've made through the rebranding process:

✧ I have facelifted the Logo by adding a green highlight to bring out the farming side of it. I used as secondary color the dark blue to highlight the tech side of it.

✧ I have created a Branding Book to keep brand consistency through all channels by following the Branding Guidelines.

Based on the Branding Guidelines I have created:

✧ Catalog to present their products and benefits and gain customer trust through information and visuals.

✧ UI for an app that is designed to give information of all your field zones from the soil sensors and satellites. It has a real time soil sensor, weather station indicators, alerts and notifications for risk prevention.

✧ Isometric illustrated animations to highlight the tech side of their services

✧ Consistent visuals through all channels.

Date

October 2021

Berlin, Germany

Location

Visual Identity and UX/UI Design for a Smart Farming Company

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